YouTube Embraces AI: New Tool Generates Shorts from Scratch
YouTube is diving headfirst into the world of AI-generated content. Neal Mohan, YouTube's CEO, recently announced at the Cannes Lions International Festival of Creativity that they're launching a new tool to create Shorts "from scratch." And by "scratch," he means with the help of Google's new Veo 3 AI generator.
While Mohan expresses enthusiasm about AI's potential, some worry about the rise of inauthentic content. Imagine a flood of videos blurring the lines between what's real and what's fake. Where do we draw the line? It's like handing a toddler a box of crayons – you know they're going to create *something*, but you might not want it on your walls.
Mohan highlighted the limitless possibilities with AI, emphasizing how entertainment has changed drastically in recent decades, largely driven by creators. However, some find it ironic to celebrate creator-led content while simultaneously introducing a tool that could potentially diminish their unique contributions. It's like praising a chef's intricate dish and then offering everyone a microwaved version of it. The spirit is lost in translation.
YouTube has partnered with the Creative Artists Agency (CAA) to give artists more control over their digital likeness. This is great, but it does not solve the underlying problem. Many actors and artists have voiced concerns about AI's potential to harm their careers and steal their intellectual property. Their calls for AI regulation, however, have largely gone unanswered. So, buckle up, because it sounds like we are in for a ride.
So, as we stand on the edge of what is real, we watch as AI generated content rises. This brings us closer to a future filled with unauthentic content. YouTube's AI shorts may not be the sole cause, but they signify a step in that direction. We may as well get used to this.
Source: Gizmodo