These '4K-Like' AR Glasses Are Actually Only 1080p, but I Want Them!

07/12/2025 Technology

When it comes to tech specs, you know I like things to be crystal clear. If I'm dropping serious cash on, say, a new TV, I want to know the resolution. Can you imagine walking into a store and seeing "sort of 4K" on the label? I'd be asking questions, wouldn't you?

The same goes for AR glasses, in my book. But that didn’t stop Viture from branding their new frames as "4K-like." And honestly? It doesn’t stop me from wanting them.

Viture recently teased a few upcoming AR glasses, with the "Beast" model catching my eye. Yes, that's its real name, and it's fitting! It's their most impressive offering, boasting a wide 58-degree field of view and a Sony micro-OLED panel that delivers this intriguing "4K-like" resolution. But what does that even mean?

Well, it turns out it's 1080p. However, Viture claims this 1080p is remarkably sharper – supposedly 50% sharper than their previous Viture Pro glasses. They're even calling it the "sharpest on the market." I haven't had the chance to try the Beast myself (they launch in October), but given that Viture's past glasses already had good clarity, I'm keen to see how much of an upgrade this new version is.

If you're still puzzled by the marketing, I understand. Viture says the "4K-like" label comes from user reactions. Apparently, when people first saw the display, they’d often ask, "Is this 4K?" or exclaim, "Wow, it looks like 4K!" I guess that's one way to justify it. Honestly, I'm willing to forgive some creative marketing if the visuals are as crisp as Viture promises, especially considering all the other features the Beast packs.

Besides the display, Viture's glasses boast Harman-tuned audio, electrochromic dimming for adapting to indoor/outdoor environments, a bright 1,280 nits of brightness, and a depth sensor for "spatial computing" features similar to the Vision Pro. That’s a lot of tech in a compact package. Viture claims the Beast weighs around 88 grams, which is heavier than some "smart glasses" but offers far more functionality with its built-in display.

Of course, all this comes at a price. When available in October, the Viture Beast glasses will set you back $549. And those aren’t even the priciest ones! The Luma series, aimed at enterprise users, will cost $600. You can find more info on Viture’s website if you’re interested in the full lineup.