Perplexity AI Aims to Transform TikTok with Open-Source Algorithm
Earlier this year, Perplexity AI, known for its AI-powered search engine, entered the fray of potential TikTok buyers amidst concerns of a ban. Now, they've unveiled their detailed plan for "rebuilding TikTok in America" should their bid be successful.
Reimagining TikTok's Algorithm
Perplexity's vision centers around a complete overhaul of TikTok's algorithm. They propose rebuilding the app's core recommendation system from the ground up, aiming for a more transparent and neutral platform. A key aspect of this plan involves open-sourcing the "For You" feed, a move that echoes Elon Musk's approach with X.
Furthermore, Perplexity intends to integrate Community Notes and source citations, similar to those used in its search engine, to enhance trustworthiness and combat misinformation. This represents a significant shift from TikTok's current fact-checking system, which relies on external media organizations.
Why Perplexity Believes It's the Right Choice
In their blog post, Perplexity argues that they are uniquely positioned to rebuild TikTok without creating a monopoly. They emphasize their "Little Tech independence" and world-class technical capabilities. They suggest that acquisitions by investor groups or competitors could lead to continued influence from ByteDance or create a monopoly in the short-form video space.
The company believes that liberating content feeds from foreign manipulation and monopolistic control would benefit society as a whole. The future of TikTok remains uncertain, with ByteDance reportedly favoring a deal involving its existing US investors and Oracle. However, Perplexity's detailed vision offers a compelling alternative, one that prioritizes transparency and user empowerment. The White House faces an upcoming deadline regarding TikTok's fate, and Perplexity's proposal adds another layer to the ongoing discussion.
Source: Engadget