Amazon's AI-Powered 'Interests' Personalizes Shopping
It seems like every day brings a new AI announcement promising to revolutionize our lives. Today, the spotlight is on Amazon with its unveiling of "Interests," an AI-powered feature designed to personalize your shopping experience. Just in time for Amazon's Spring Sale, Interests allows you to input personalized shopping prompts based on your specific interests and desired price ranges.
Interests is designed to understand everyday language. Imagine typing in prompts like "Brewing tools and gadgets for coffee lovers" or "Natural makeup products for summer glow from top brands." The AI then sifts through Amazon's vast inventory, identifying relevant products and sending you notifications about deals, new arrivals, or restocks that align with your prompt.
Navigating Amazon's extensive product catalog can be overwhelming. Interests aims to alleviate this by providing a more curated and tailored selection based on your preferences.
Availability
Currently, Interests is only available to a limited group of customers in the US, accessible through the Amazon shopping app or mobile website. To check if you have access, look for it under the "Me" tab in the app. Amazon intends to roll out Interests to all US users in the coming months.
Source: Engadget