Alexa+ Launch: Amazon's AI Assistant Arrives with Missing Features

03/31/2025 AI Assistants

It seems to be a recurring theme in the world of AI: big promises followed by a somewhat underwhelming launch. Amazon's Alexa+, the AI-enhanced upgrade to the popular virtual assistant, is the latest example. While officially available, early reports suggest that many of the touted features are nowhere to be found.

According to The Washington Post, internal company documents reveal significant delays for key functionalities. Users hoping to leverage Alexa+ for tasks like ordering takeout on Grubhub, identifying family members via camera, generating stories for kids, brainstorming gift ideas, or ordering groceries will be disappointed. A browser-based version is also currently unavailable.

Why the Delay?

Amazon attributes these delays to the fact that the features "do not meet Amazon's standards for public release." This suggests that the functionalities may not be fully polished or reliable enough for widespread use.

What Alexa+ Can Do (For Now)

So, what does Alexa+ actually offer at launch? According to the early access page, users can order an Uber, identify objects, and draft emails. While these features are certainly useful, they fall short of the more ambitious capabilities initially advertised.

Availability and Pricing

Alexa+ is included with Amazon Prime, but non-members will have to pay $20 per month. Access is currently limited and will expand over the coming weeks and months. Furthermore, Alexa+ only works on devices with screens, such as the Echo Show 8, 10, 15, and 21.

This launch raises questions about the current state of AI development and the pressure to release products before they are truly ready. It remains to be seen whether Amazon can deliver on its promises and make Alexa+ the powerful AI assistant it was intended to be.